IFA Berlin 2026: What's Landing Around the Funkturm
IFA Berlin 2026 opens today and runs through September 8, with media days having already taken place on September 2–3, when the big consumer-electronics and home-appliance brands showed their news to press first. It's the 102nd edition of the show — older than CES — and it once again fills the halls around Berlin's Funkturm tower.
This year's official themes lean heavily on Smart Home and AI convergence alongside sustainable technology, with leading brands, start-ups and "tech pioneers" all presenting under the same roof. IFA's own program groups its headline programming under "IFA Moments": brand activations, live product launches, humanoid robot demonstrations, C-level keynotes, and the IFA Sommergarten concert series that runs alongside the show floor.
For anyone following the gadget beat rather than attending in person, the practical split to know is this: media days front-load the embargoed news (most press releases you'll see this week were actually briefed on September 2–3), while the public show floor, open September 4–8, is where hands-on demos and public reveals happen. Anker's expanded Soundcore audio lineup, covered separately here, is one of the announcements timed to this week's show.
It's also worth remembering IFA's scale relative to its American counterpart: this is Europe's largest trade show for consumer and home electronics, and it consistently draws exhibitors who skip CES in January in favor of a fall European launch window instead.